Heroes Among Us Series

The “Heroes Among Us” story series will be released twice monthly, featuring local heroes and organizations that exemplify the Totally Texas, All American spirit that is the fabric of the Gainesville Community. Stories are contributed by the City of Gainesville, Gainesville Area Chamber of Commerce, Gainesville Economic Development Corporation, Gainesville Independent School District, and North Central Texas College. Keep an eye out for the stories and see who we celebrate next!

Release is coordinated by the City of Gainesville. 

Heroes Among Us



Gainesville, a small North Texas town, is located close to Dallas, but not too close for comfort. While so many other towns have been swallowed up in the hustle and bustle of the metroplex, Gainesville retains a Texas heritage and personality that it will never surrender. Here at the top of Texas you can find just about anything you could want, including art galleries, the Frank Buck Zoo, and family owned restaurants. However, what truly makes Gainesville great is our Downtown Shops.

Some people enjoy a short trip up from Dallas as a relaxing break from the noise and congestion of the city. Visitors can drive up on I-35 or they can hop onto the Amtrak, which will drop them off within walking distance to Downtown Shops like Good Things and Bungalow 123. Guests enjoy exploring the galleries and shops around the courthouse square like Cahoots Handbags or The B Hive. They can even bring their children to attend an art class at 3 Birds and A Boy.

A group of ladies can come for a fun girls trip and eat at Sarah’s on the Square, and afterwards, they can head to Muse to pick up a few bottles of wine. They can even spend the night downtown at the beautifully restored bed-and-breakfast, The Shady Lady, which was once a bordello in Gainesville’s wilder days. The Downtown shops provide you with so much to do that you don’t have to leave, and after just one trip you won’t want to leave either! Whatever brings you to Gainesville, you can expect to be treated like someone special by the Downtown Shops; That’s something that visitors who discover this small-and-proud-of-it-place never seem to get tired of.

For us that live in Gainesville, attracting visitors is vital for our community. The Downtown Shops roll out the red carpet for everyone to see Gainesville as a place to stay. They also provide visitors with a lifestyle opportunity that beckons them to leave the chaos of the big city behind and never look back. The shops allow visitors to see wide-open, affordable properties downtown that are great for small businesses, with second and third levels that can become living spaces with an urban appeal. The shops also display a booming and blooming economy.

Gainesville residents want local businesses to succeed, and like good neighbors, they’ll do whatever they can to make that success happen. For businesses considering Gainesville, the question they’re faced with isn’t, “What can you offer our community?” It’s “What can we do to help?” The Downtown Shops are a team. They all have a vision for their own businesses, but they work together to create the best environment for all shoppers. Downtown has to continue to grow in order to keep up with the wants and needs of newcomers and residents, which is why many changes are currently taking place:  The Farmer’s Market is being renovated, and new stores and restaurants are constantly filling the spaces around the downtown area like the new craft brewery, Krootz Brewing Company, and J & J’s Pizza restaurant. Not only are they growing around new developments, but new businesses are filling the spaces like Farmhouse Sampler, Sweet Jayne’s Confectionary, and Boutique 111.

Not only do the Downtown Shops provide residents with a convenience to shop locally instead of having to drive an hour to Dallas, but they provide the city with a better infrastructure. Money that is spent here in Gainesville will be put right back into the community. From paying taxes for their business to donating to local non-profit organizations, you know that the money you spend at local shops will directly benefit our town.

Also the shops provide us with a better quality of life. They help with events like Depot Day and Scare on the Square by providing an indoor shopping experience. They also host their own events like the recent Ladies Night, which took place on November 15th from 5 – 8 p.m., and Small Business Saturday, coming up this Saturday on November 24th. The Downtown Shops are the heart of Gainesville providing for us in many ways. So the next time you need to go shopping or out to eat, save yourself some time, money, and frustration: shop small and shop local.

Story contributed by Morgan Moore, Gainesville Area Chamber of Commerce Director.